We are not an ODM house. We are a brand — one that built category-leading products across 50+ countries and won. Today we open that engine to partners: co-building brands, investing in channels, sharing supply chains, and manufacturing world-class products. However you need to grow, we have a way to do it together.
Most ODM and OEM partners have never owned a brand. They know how to manufacture. Phaber Works is different. We are a brand — backed by a NYSE-listed group, with our own products holding category-leading positions in more than 50 countries. We have competed, won, and scaled. We know what it actually takes.
Our team comes from Apple, P&G, Uber, and Amazon — people who have built hardware, scaled consumer goods, and operated at internet speed. We carry manufacturing DNA and brand-builder instincts in equal measure.
Today, we use that engine to help partners grow — not just as a supplier, but as a co-builder. We can create your brand, invest in it, manufacture for it, acquire your channel assets, or build shared supply chain infrastructure. The model is flexible. The goal is the same: you win.
"Most ODM partners have never owned a brand. We have — and we've led markets in 50+ countries. That's the difference."
— Phaber Works
We are not a factory. We are a brand-builder's studio — with the manufacturing muscle and financial strength to back it up.
01
NYSE-listed backing
We are supported by one of the industry's strongest publicly listed groups — giving you a partner with the financial depth, governance standards, and long-term commitment that private studios cannot offer.
02
The industry's strongest balance sheet
Our parent group holds more cash than virtually any peer in this industry. That means we can invest in your project, absorb complexity, and scale without limits — when others have to say no, we say yes.
03
Grounded in making. Wired for what's next.
We know the factory floor and the product roadmap. Our team spans consumer hardware, fast-moving goods, and internet platforms — bringing the discipline of manufacturers, the instincts of brand builders, and the relentless speed of tech companies into one room. Practical enough to execute. Imaginative enough to lead.
Team backgrounds include Apple, P&G, Uber & Amazon.
04
Your China Innovation Center
Most distributors and channel operators lack a brand team, R&D function, or procurement capability. We fill those gaps. Think of us as your embedded team in China — saving you the cost and complexity of building it yourself or flying back and forth.
05
Proven in 50+ markets
We have built and scaled our own vape brands to market leadership across more than 50 countries. We are not advising from the outside — we have done this ourselves, and we bring that hard-won playbook to your brand.
06
End-to-end, one partner
Design, engineering, manufacturing, compliance, and packaging — all managed under one roof. No fragmented supply chains. No dropped handoffs. One point of contact from brief to delivery.
We don't have a fixed model. We start with your situation and find the partnership structure that gives your brand the best chance of winning.
Brand Co-creation
Don't have a brand — or need to reinvent one? We build it with you from scratch: positioning, product, identity, and go-to-market. We draw on the same playbook that made us category leaders in 50+ markets.
ODM & OEM Manufacturing
Custom product development and brand-applied manufacturing across the full vape range — designed, engineered, and built to the quality standard of a brand that competes in the world's toughest markets.
Brand Investment
Have a compelling brand or channel with growth potential? We don't just manufacture — we invest. As a financial and strategic backer, we grow alongside you, not just supply to you.
Channel Acquisition & Development
We identify, acquire, and develop quality distribution and retail channel assets globally — building the infrastructure that helps the entire partner network reach further, faster.
Supply Chain Co-building
Shared procurement, overseas manufacturing facilities, and joint infrastructure — giving partners the cost and quality advantages of enterprise scale without the capital requirement of going it alone.
Your China Innovation Hub
We become your embedded team in China — brand, R&D, design, procurement, compliance. No need to fly back and forth or build a local office. We are already here, and we already know how to win.
We cover the full spectrum of vaping product categories — so as your brand grows, our capabilities grow with you.
Disposable Vapes
Bar, stick, and pod-style disposables. Closed systems with full custom formulation and design.
Nicotine Pouches & Oral Products
Nic pouches, oral tobacco alternatives, and innovative smoke-free oral formats — white-label or fully custom, built for modern consumers.
Pod Systems & Cartridges
Modular pod platforms. Compatible cartridge systems for multi-SKU brand strategies.
Box Mods & Advanced Devices
Variable wattage, temperature control, and advanced open-system hardware for enthusiast brands.
E-Liquids & Salts
Custom formulated freebase and nicotine salt liquids. Full flavor library or bespoke development.
Nicotine Alternatives
Nicotine replacement formulations — patches, gums, lozenges, and novel delivery formats — engineered for market-specific compliance requirements worldwide.
Tell us about your project. We'll get back to you within one business day.
Prefer to reach us directly? build@phaberworks.com